Studio Business Accelerator  

  "Great Teachers" won't save your yoga business, this program will..    

 Program includes:

  ✔  50 video assignments spread over 12 weeks to guide you step by step.  

 ✔  20+ SOPs and templates you can use to manage your business like a pro.

 ✔  Weekly Group coaching via zoom with a cohort of peers and industry experts.

  ✔ Optional 1-1 coaching w/ add on

The 12-Week Roadmap (Step-by-step)

Phase 1: Weeks 1-3 

Clarity & Foundation

• Chaos to CEO  

• Design your CEO week and create your CEO Dashboard

• Pricing for Behavior, Revenue + Profit  

• Designing your pricing strategy

• Membership Policies

• Pricing Implementation Plan 

Phase 2: Weeks 4-6

The Yoga Studio Growth Engine

• The 4 KPIs that matter

• Reverse Engineering Your Growth Goals  

• The First Visit Experience

• Automations vs Touchpoints

• Lead Tracking: Build Your System 

• Studio Rituals

• Saving At-Risk Members Before They Cancel

Phase 3: Weeks 7-9

Marketing Systems + Execution

• Lead generation Strategies

• Intentional Referrals system

• Free Events That Convert

• Annual Marketing Calendar

• Quarterly Marketing Planning

• Monthly Marketing Planning

• Monthly Content Calendar

Phase 4: Weeks 10-12

Leadership & Financial Coaching

• Studio Finance Dashboard

• Profit First for Studios

• The 5 Pillars of Studio Culture

• Team Communication + Meeting

• SOPs + Training

• Facilities Checklist

• Schedule Optimization

Case study: Yoga Loft Tucson

• Used the free weekend strategy SOP combined with new pricing to double leads.

• Doubled number of intro offers sold in second month of program.

• Increased member retention from 83% to 97%.

• Increased June revenue by 50% year over year (usually the worst month for business in Tucson).

“I wanted to thank you for your training. Since starting your program, my studio has done a complete 180. For the first time in our four and a half years in business, I feel like we have direction, clarity, and a real vision for growth.  Our classes are full, intro offer sales are through the roof, membership sales are up, and we truly wouldn’t be where we are today without your guidance.  Normally, owning a business in Tucson during the summer is incredibly stressful. But instead of feeling anxious, I feel inspired and excited to see where we’ll be by fall.  Thank you from the bottom of my heart. Your training has genuinely changed my life and the trajectory of our business.”  

Ashlee McDougall 

Co-owner of Yoga Loft Tucson

Meet the Program Faculty

SHANNON MCCASLAND

Owner, Radiance Yoga    

• Built a thriving, multi-six-figure yoga studio with just one classroom in Pittsfield, MA

• Built the team, systems + leadership structure to run without her

• Has the freedom to work from anywhere and step away without the business falling apart

• Stepped completely out of teaching and day-to-day operations

• Pays herself a consistent six-figure salary

ANDREW TANNER

Founder & CEO, American Yoga Council    

• Author of "So You Want to Open a Yoga Studio" 

• Built and successfully sold 6 yoga studios

• Consulted on over 400 yoga websites and businesses  

• Founder and Director of Berkshire Yoga Festival

• 25+ years industry expert consulting for: MINDBODY, Kripalu, Yoga Alliance, Union.Fit, Banyan Botanicals, Live Edit, and many more.

Real studio owners, real results 

“We more than doubled our membership during the accelerator going from 48 members in March to over 100 members in June!”

Marlo Miller 

Owner of Banana Yoga

“I just didn’t know what I didn’t know. So much to learn. SO grateful for the resources to make it accessible... If you are coming at studio ownership and yoga teaching from a teaching POV and need to learn how to run a yoga business not just teach yoga classes, this is for you.”  

Rachel Dewan

Owner of Shree Yoga  

“This program systematically takes you from A to Z with concrete steps, templates and resources. It provides real-life experiences from the trainer and other participants. The 1:1 coaching is invaluable in answering your individual questions.”  

Rebecca Elsen

Owner of Pranapiloga

“LOVED the first visit experience module. My partner and I have always done pretty well with our first visits, but our teachers needed some guidance, and this gave us the tools to help them... Absolutely worth the investment. The first lesson alone was worth the price of admission. “    

Lisa Cosmillo

Owner of Firefly Yoga

“Completing the scorecard gave me immediate clarity on where I need to focus my attention. I cannot emphasize enough that it is extremely practical and actionable. The pricing spreadsheet with calculated ranges was amazing. I was able to plan my new package prices with confidence in a very short time.  

The Growth Engine section showed me where I could quickly make some changes that would help me retain customers and guide them to make a commitment. I learned where my "leaks" are. I come from a corporate background where KPI's are a part of life. It was great to apply that thinking to my studio in a very practical way. I also appreciate the focus on only tracking data that really matters. The content of this program is really good because it is so practical, so actionable. The templates are amazing and have helped me so much. The calls, coaching, and community make me feel supported and connected in a way that I have longed for. 

This program is worth your time and money. You will get clear, actionable steps that will make a difference for your members and your studio. Shannon is a warm and supportive coach who brings her practical, real-world approach to helping studio owners grow their business.“

Joanne Johnson Rogers

Owner of Hillside Yoga and Wellness

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*Payment plans available

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